Sunday, May 4, 2014

Baby, Put It On Me

Fashion Styling
From this Summer Season 2013 at Cynthia Rowley Montauk!














All Things Go

Fashion Merchandising 
From Summer Season 2013 at Cynthia Rowley Montauk!






















Rock on

Rock on

Wednesday, March 26, 2014

The Science of Creativity

An interesting article about the science of creativity that includes:


  • Why we have our best ideas in the shower.
  • Studying creativity through free-style rap. 
  • The 3 most successful ways to capture your creative spirit. 

Free-style rap is a great example of a creative process that is both relatively easy to track and can be translated into lots of other areas. What they found was fascinating. When we are being creative, some of the everyday brain areas are completely deactivated, whilst others we don’t use in every day lives light up:

“Artists showed lower activity in part of their frontal lobes called the dorsolateral prefrontal cortex during improvisation, and increased activity in another area, called the medial prefrontal cortex. The areas that were found to be ‘deactivated’ are associated with regulating other brain functions.”

“We think what we see is a relaxation of ‘executive functions’ to allow more natural de-focused attention and uncensored processes to occur that might be the hallmark of creativity,” says Braun.


So, the areas in our brain, that we use to make decisions is largely inactive. The “medial prefrontal cortex” area, which is responsible to learn association, context, events and emotional responses however was extremely active on the other hand.

Shower Power: Another ingredient, that’s very important for us to be creative is dopamine: The more dopamine that is released, the more creative we are. 

Typical triggers for events, that make us feel great and relaxed and therefore give us an increased dopamine flow are taking a warm shower, exercising, driving home, etc. The chances of having great ideas then are a lot higher.

So this seems to be the magic combination: If you are in a relaxed state of mind, easy to distract and full of dopamine, your brain is most likely to give you your best, most creative ideas.

3 most successful ways to capture your creative spirit.
Keep a notebook with you at all times, even in the shower
Plan disengagement and distraction: The outer – inner technique
Overwhelm your brain: Make the task really hard

Click here for the full article and pictures.